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Aareton Blue

Youth Livelihoods Impact Project – Kenya: AaretonBlue & Generation Programs Kenya (McKenzie & Company’s Social Impact Program)

Collaboration with various clients across Africa

Over the last 24 months, AaretonBlue has played the vital role of supporting Generation Programs in tracking the livelihood impact of their program in Kenya through a longitudinal study with over 25,000 Generation Program graduates. To share more details, Generation trains, places, and supports diverse people into life-changing careers that would otherwise be inaccessible. As part of this partnership, the AaretonBlue team runs quarterly tracking structures that capture crucial impact metrics with beneficiaries within this program. Results from this research have helped support Generation Programs Kenya in making strategic investments into existing programs, developing collaborative approaches with new partners, and designing new programs and ways of supporting the graduates.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.