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Market Coverage
Aareton Blue

Spring cohort, client Palladium, Kenya (2019)

Collaboration with various clients across Africa

With funding from Nike Foundation and USAID amongst others, this accelerator initiative supported SMEs that sought to develop nutritious products that supported adolescents. Each SME submitted a proposal for a $ 1m grant of concepts that could deliver on nutrition plus have the potential for scalability. One of the beneficiaries sought to develop “breakfast packages” that spoke to mothers and young people; the package had an on-the-go beverage plus a protein cereal bar. Using Human-Centered Design (HCD) approaches, qualitative studies were carried out with 80 adolescents and 30 mothers to test the concept. The deliverable was a detailed report to inform grant disbursement

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.