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Market Coverage
Aareton Blue

Project Banking Ghana – Brand health tracker – 2020

Collaboration with various clients across Africa

This was a brand health study amongst key financial decision-makers in business with an annual turnover of Ghc82.49 million or less. It was to understand what banks and banking products the banks use. Specifically identifying what banks and banking products the key decision makers were aware of; what bank accounts and products the business was currently using and the opinion and thoughts of specific banking brands.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.