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Market Coverage
Aareton Blue

Elbbin & Nibble, New Products Development - Breakfast Cereal and associated breakfast Beverages – Kenya (2022)

Collaboration with various clients across Africa

This study included a quantitative 200 in-home blind test to benchmark the new product against market leaders. The second phase included focus group discussions with various groups of users including mothers and children to gauge the associated hot beverage to accompany the cereal. Part of this research included testing various aspects of the product including, taste, value for money, pack coloring and graphics, ease of product name etc. Deliverables data.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.