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Aareton Blue

Enterprise Life Assurance Ghana – Customer satisfaction survey for Enterprise Life Assurance in Ghana and competitor mapping – Tracker, conducted annually from 2021 - 2023

Collaboration with various clients across Africa

This was a life and pensioners insurance project which sought to understand the rationale behind the choice of a particular insurance company by key decision makers in organizations as well as individuals with subscriptions to life insurance policies. The deliverables for this study included reaching out to EFG clients, their sales agent, conducting IDIs and 200 quantitative interviews.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.