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Market Coverage
Aareton Blue

William Grant & Sons Nigeria – High end clients, purchasing alcohol worth Usd 1000 per bottle and measuring the experiences in office, at home and during their free time – December 2022 – Jan 2023

Collaboration with various clients across Africa

This was a complementary project to Demand Sensing which aims to explore and understand the Luxury demand spaces. We spoke to luxury consumers and luxury experts and looking to gain a detailed understanding of the luxury occasions and future thoughts on how the luxury market will evolve. As a start of this project started with booking internal interviews with key stakeholders, scheduling IDIs, collecting photos of their assets (cars, phones, cloths, shoes, work spaces) and alcohol collection. Majority of the respondents where high-end business executives, high level government officials and business men and women.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.