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Uganda Coffee Farmer Thriving Index – Uganda: AaretonBlue & 60 Decibels

Collaboration with various clients across Africa

The study’s key objective was to collect data and produce insights on the well-being, livelihood, and profile of coffee farmers in Uganda rooted in farmer voice. The research would answer pertinent questions on their livelihood, whether their farming could sustain a decent standard of living and avoid food insecurity, their access to critical services, and their financial resilience.

  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.