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Market Coverage
Aareton Blue

Project Shaka – South Africa: AaretonBlue, ORB International & Gate Foundation

Collaboration with various clients across Africa

This national study was conducted across all provinces of South Africa with the goal of understanding the penetration of AI, its uses, adoption, and overall impact on communities in South Africa. The study encompassed the population’s views on health, education, and governance. As part of this collaboration, AaretonBlue oversaw all operational aspects of the study, which included reviewing and translating research tools into all the major languages in South Africa, creating a Master Sampling frame, training the field operations team, collecting and ensuring the quality of the data, and sharing market insights.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.