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Project AAB CATI survey - Tanzania: AaretonBlue, RTI & CDC Foundation

Collaboration with various clients across Africa

This study sought to collect data on various health topics in Tanzania. Topics of interest included tobacco use, alcohol use, diet, physical exercise, and non-communicable diseases (NCDs). The survey targeted the adult population aged 18 years and above in mainland Tanzania and the islands of Zanzibar and Pemba. RTI provided a sample of mobile phone numbers selected through random digit dialing (RDD). The target was to achieve 4,357 completed interviews with nested quotas for geography (mainland and islands), gender, and three age bands. This design was intended to accomplish a geography, gender ratio, and age bands that reflect the overall Tanzania adult population.

  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.