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Market Coverage
Aareton Blue

Growth over the last 5 years

Collaboration with various clients across Africa

AaretonBlue has seen significant Market expansion and growth over the last three years. We expanded into South Africa (Johannesburg) and Nigeria (Lagos), which has improved our coverage within the Sub-Saharan Region. Additionally, we have started operations in the Middle East, providing our clients with more coverage. Over the past three years, our work volumes have grown significantly, and we have added 44 new clients, particularly in the West and South African states.

2024 Regional Operations

2023 Regional Operations

2022 Regional Operations

2021 Regional Operations

Volumes reached across all the regions from 2020 - 2024

Key Sectors of Focus

Volumes reached though different data collection methods

Volumes by Sectors

  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.