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Aareton Blue

Farmer Managed Natural Regeneration – Zambia: AaretonBlue, BCG Australia & World Vision

Collaboration with various clients across Africa

Due to climate change, there has been an increase in land degradation which has continually undermined the ability of households to provide for their children. In line with this, World Vision Zambia Commissioned the Behavior Change Collaborative in partnership with AaretonBlue Africa to run a study in Zambia, between September and October 2023 on FMNR (Farmer managed Natural Regeneration).
We were engaged to provide an evidence base to enable World Vision to design a ten-year National Social Marketing and Behavior Change (SMBC) Communications Strategy for Zambia, to support the scale up of (FMNR). The study was run in Chibombo, Katete, Sind and Pemba. The study included talking to various respondents, including small-scale farmers, regional chiefs, agricultural officers, and various NGOs and private sector organizations working in the agriculture sector.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.