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Market Coverage
Aareton Blue

Diageo, Usage, attitude, and imagery, Client: Diageo, country South Africa, Kenya & Nigeria

Collaboration with various clients across Africa

The purpose of the study was to provide estimates of alcoholic and non-alcoholic incidences amongst the general population. Non-alcoholic users were probed on the type of beverage most often, regularly, and occasionally consumed to gauge the conversation funnel with a battery of questions on perception and occasion. Non-alcoholic categories explored included soft drinks, bottled water, hot beverages, sports drinks, energy drinks, and processed juices. The general population sample size was 2000 all aged 18 years and above. The deliverable was raw data

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.