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Market Coverage
Aareton Blue

ABSA Tracking study Ghana – This is a market measuring customer satisfaction across multiple financial institutions in Ghana.

Collaboration with various clients across Africa

This was a financial brand health tracking study. The project sought to identify the banks people use and how they feel about them. Specifically understanding the banking brands people are aware of, what type of bank accounts people use or have, and the opinions and thoughts of specific banking brand.

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.