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Market Coverage
Aareton Blue

The Project ETHOS Kenya

Collaboration with various clients across Africa

The PROJECT ETHOS Kenya is a monthly tracker for Kantar that we have run since 2022, Study regions are Nairobi, Mombasa, Kisumu, Nakuru and Eldoret counties, the Sample Populations cuts across in different Estates within the Counties. The main client is Google, whereby its mission is to organize the world's information and make it universally accessible and useful.

OVERVIEW: – The client is interested in measuring the performance of its products in the market by spotlighting on usage and awareness metrics. The primary goal is to identify the impact of marketing campaigns and initiatives on market trends, spikes and dips will help the client confirm what works on the short or long run and what doesn’t work at all. Their intention is to improve usage and a tracker will help monitor this.

PURPOSE: – The purpose of the study is to provide the CLIENT with critical and crucial information that would assist to give informed decision making to improve and better on the quality of their PRODUCTS and SERVICES for various consumers. This will in long run enable the CLIENT to grow a stronger brand and deliver a competitive brand promise.

Study Requirements

This project is conducted via a hybrid methodology of CASI and CAWI. The CASI element is conducted face-to-face with respondents using handheld tablet devices which they key in themselves but under close monitor by team members/interviewers. ALL respondents have to fulfill the following criteria to qualify for this study:

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  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.