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Aareton Blue

AaretonBlue Foundation

Collaboration with various funders across the world

Through our work with communities across Sub-Saharan Africa, we have identified a significant challenge for orphaned children, particularly those in low-income backgrounds in high-density urban areas. These children are often cared for by well-wishers, extended family, and, in some cases, poorly equipped and financed children’s homes.

As part of our commitment to social responsibility, AaretonBlue dedicates 15% of its profits to support these children through donations to children’s homes, providing essential items such as food and school supplies. While we aspire to do more in the future, we believe that this small gesture has a profound impact on our charity work. AaretonBlue Foundation is also supporting four high school children with school fees across various schools in the Mt, Kenya region. Our goal is to continue and scale these charity activities across multiple communities in Africa.

Imani Muturi
AaretonBlue Foundation Chief Executive Officer

Imani serves as the Founder and Chief Executive Officer of the AaretonBlue Foundation. In her capacity, she focuses on the design and development of the Foundation’s programs and impact initiatives, collaborating with various stakeholders to enhance AaretonBlue’s philanthropic efforts. Her current responsibilities include creating comprehensive work plans for the Foundation’s activities, identifying diverse charitable initiatives, overseeing fundraising efforts, managing donor relationships, and communicating the Foundation’s impact to all stakeholders.

Tinashe Muturi
AaretonBlue Foundation, Board Member - Fiscal Oversight

Tinashe is a co-founder of the AaretonBlue Foundation and serves on its board. In this capacity, he plays a crucial role in facilitating collaboration between AaretonBlue’s commercial teams and the Foundation’s fiscal management. He is committed to ensuring financial accountability at all levels, overseeing that all resources contributed to the Foundation are utilized effectively. Additionally, he is responsible for providing compliance reports to both AaretonBlue and the AaretonBlue Foundation, as well as to the boards of both organizations.

  1. For qualitative studies, we help our clients with refining the tools, translating materials when needed and recruiting the right respondents. We also moderate sessions and provide you with videos, audio recordings, transcripts, and a high-level report if you’d like. Everything we do is tailored to the client’s unique needs. For Qual studies, we support focus groups, in-depth interviews (IDIs), workshops, and product tests!

  2. For our quantitative studies, we use both CATI and face-to-face methods, depending on what works best for gathering insights. In Africa, while face-to-face interviews may be a bit pricier, they often lead to deeper insights, which we find really valuable. Just like with our qualitative studies, we make sure to review the tools, translate everything into different languages if needed, build sampling frames, script the tools, and run data collection with a strong focus on quality control. We provide our clients with data formats like SPSS or Excel. Plus, if you’d like, we can also help with analysis.