Project Shaka – South Africa: AaretonBlue, ORB International & Gate Foundation

This national study was conducted across all provinces of South Africa with the goal of understanding the penetration, use, and adoption of AI, and its overall impact on communities nationwide. The study captured the population’s views on health, education, and governance.

As part of this collaboration, AaretonBlue oversaw all operational aspects of the study, including reviewing and translating research tools into South Africa’s major languages, developing a master sampling frame, training the field operations team, collecting and ensuring the quality of the data, and delivering market insights