Torture the data, and it will
confess to anything.
Ronald Coase
Aäreton Blue
Welcome To Aäreton Blue
At ABL, we believe that the best decisions you can ever make should be driven by data. We specialise in Field and Tab operations in Sub Saharan Africa, with special operations focus spanning across Kenya, Tanzania, Uganda, Rwanda, and Burundi. We exist to help our business partners implement complex and large research projects within the East African Market – Kenya, Tanzania & Uganda and to deliver the highest quality of data
We offer fully integrated data and insights services
- Data Collection
- Questionnaire Design
- Quality Control
- Scripting
- Data Files (Excel, SPSS)
- Translations
- Sampling & Weighting
- Tables & First Cut Analysis
Our Values
People
We do Invest a lost energy and effort to recruit only the best people who share our values
Leadership
Quality Is a state of mind and stats from the top: it is all about value, belief and capacity to Implement and empowerment.
Process
Process is all about predictability scalability and monitoring. No quality data can be collected without following clear processes.
Compliance
It Is critical to follow guideline and rules for all team members engaged n any project. We appreciate that each client has a different way of working, different protocols: we always adapt and fit in
Team Training
Investing in our people and team is part of our job: not an " plus". Every project Is an opportunity to learn and consolidate expedience.
Innovation
Innovation Is an on-going process that never stop. Technology is a key part of it, and we do best use of It. We believe Innovation as well can take place at every level of the organization and can driven by al team members
Aäreton Blue
What makes us different
- Capacity to adapt to our clients working methods
- Quality of relationship with our clients: openness & transparency
- Best use of relevant technologies
- High level of experience
- Capacities to implement large and complex projects
